Wordpress

Website Creation

With a background rooted in WordPress, I've seamlessly integrated drag-and-drop structures on the front end while leveraging the back end for meticulous control and SEO optimizations. My expertise culminates in two comprehensive website compositions crafted during my Digital Marketing Bootcamp, reflecting my proficiency in web creation and strategic digital marketing.

Website Creation: Jersey Shore Tours

Overview: For the Jersey Shore Tours project, I conceptualized and launched a fictitious small business website, leveraging my expertise in design and content structuring.
  • Developed 6 pages including Homepage, About, Services, Testimonials, Contact, and Blog, implementing UX/UI best practices.
  • Conducted Keyword Research using Google Keyword Planner, focusing on relevance, timing, long/short term, and conversion funnel stages.
Approach: Drawing inspiration from my roots at the Jersey Shore, I infused local flavor into the website's design. Embracing the mantra 'write what you know,' I tailored designs to resonate with our unique lingo and customer personas. My primary focus was on implementing clear content strategies and integrating keyword-rich posts for enhanced visibility. Additionally, I honed my skills in WordPress, HTML, and CSS, blending local charm with effective design and technical proficiency.

Website Creation: More Rainy Days

Overview: As part of an educational program, I spearheaded the creation of the "More Rainy Days" website, aimed at simulating a nonprofit initiative to promote donations for Amazon Rainforest restoration.
  • Led the development of a marketing plan and website, with a focus on blog content creation and team management.
  • Implemented project timelines and organizational structures using Trello.
Approach: Throughout the project, I demonstrated expertise in various areas:
  • Business model creation, brand identity, audience analysis, and segmentation.
  • Customer persona creation and design of the website's News page.
  • Deployment of internal linking and backlinking strategies, along with anchor text optimization.
  • Content creation and listicle work, supported by SEO optimizations on/off-page.
  • Utilized tools such as The Hoth, Google Trends, SEMrush, Google Analytics, Google Slides, Google Sheets, and WordPress.
Memorable Experience: Despite setbacks, including a temporary website ban due to an inadvertent activation of a donation CMS, the project culminated in a successful outcome. Overcoming challenges, we harnessed teamwork and perseverance to ensure project completion.
Explore the Shore Tour Options
Explore the Shore Tour Options
Explore the Shore Tour Options

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